That's why automakers spend milliions making the outside of the car project an image of what's underneath the skin.Ī certain class of Apple users�those who check their email once or twice a week and sometimes need to print an attached photo�may need nothing more than the Dock. You want a visibly-apparent manifestation of the personality of the underlying technology. It's just too pretty there in the store, and it does help set Mac apart from the more utilitarian appearance of Windows (although Windows grows more attractive with every release). The Dock is akin to a brightly-colored set of children's blocks, ideal for your first words�dog, cat, run, Spot, run�but not too effective for displaying the contents of War and Peace.Ĭontrary to my previously-held position, I no longer believe Apple should get rid of the Dock. The problem does not lie with the Dock itself�if it makes a great demo, leave it in�but with Apple's apparent belief that it is a complete solution. Bruce Tognazzini was hired at Apple by Steve Jobs and Jef Raskin in 1978, where he remained for 14 years, founding the Apple Human Interface Group and writing the first five editions of the Apple Human Interface Guidelines.
